12 Best Email Marketing Tools in 2021
For generations, email marketing services have always been around. As part of the online marketing paradigm, email marketing is still the most effective marketing strategy today regarding return on investment (ROI).
In 2019, the research highlighted the fact that about 3.9 billion people around the world access email. According to a report by Statista, this number is expected to rise to 4.48 billion by the year 2024. Consequently, email marketing organizations prefer to sustain a minimal cost while creating a loyal client base, broader brand awareness, and growing profits.
A significant effort and time are required to construct an email list and then share numerous emails; this seems inefficient. That is where the assistance arrives from the various email marketing tools. These user-friendly tools function to automate operations and free up time for enterprises to concentrate on more essential aspects.
There are various options for the best email marketing tools with multiple functions, payment plans, and user-friendliness levels to choose from. We wanted to sign up and compare 5 of the best services available today for email marketing.
Please take a closer look at our observations and find out which email marketing software is an excellent pick for your organization:
1. GetResponse — The User-Friendliest experience
- Transaction plans: Based on the Number of Contacts
- Pricing: Initiates From $10.50
- Convenience: 5/5 — Very simple
- Free Version: No
- Drag & Drop Editor: present
- Mobile-Friendly Editor: Yes and no
Convenience
A short overview of what our consumers felt of GetResponse:
The whole process is seamless from beginning to end. It is user-friendly, and along the way, you have a ton of options. With a built-in photo editor, however, the experience will be even better.
By using the quick-action buttons on the dashboard, you can easily add your contacts. You can choose to upload your contacts or import them from a file individually. Depending on your phone contacts’ size, it may take some time to import the relevant data.
It’s relatively simple to develop your email, as you can choose a pre-designed prototype, and start with a blank template, or insert your HTML code into the editor. Working with a template provides you with access to the drag and drop software and the toolbar for building blocks. When hovering over an embedded building block, we particularly enjoyed the block’s name appear. You may also have a look at your emails using your cell phones or on computer desktops. That ensures clear and proper visibility of the content on each device.
GetResponse also allows you to access thousands of images of free stock and an optimized display via Shutterstock. However, the latter does not come free, but you can purchase the desired appearance after reviewing it in the editor. Unfortunately, they do not have an internal image editor, so make sure you’ve already edited it when you upload your image.
You are guided to the summary page once you establish your email. You can name your campaign here, write the subject line and add the recipients of your message. Most of these options open a pop-up window and do not redirect you to another page unless you want the editing process to be retooled.
Mobile Editor
GetResponse has a mobile app that can ingress your crucial data, generate emails, and handle your connections. The email editor present in the app is disappointing, however. Customization options are limited and can only produce text-based messages.
Attributes
GetResponse is primarily based on webinars and platforms for electronic commerce. Currently, even with the beginner plan, you get equipment for both. Of course, that doesn’t mean that this service isn’t operating with other firms, quite the contrary.
You can send out an infinite amount of emails to your list since the pricing model depends on the subscriber count. A drag and drop email design option, mobile-friendly emails, interactive customer segmentation-based content, and automated blog digest email options are vital elements.
Customer support from GetResponse is available 24/7 through live chat and email, which is helpful, mainly if you are new to email advertising. You also get additional phone support, the Sling channel option, and a dedicated support person once you opt for a custom package.
Pricing and plans
The pricing model of GetResponse depends on the total number of contacts on your list. With a 2-year commitment, you will get the best deals. The most economical option begins with 1,000 connections at $10.50/month ($0.0105/contact). GetResponse doesn’t offer a return policy for their paid plans, but you can avail of the 30-day service. The trial model does not request knowledge about your credit card, either.
For More: 12 Best Email Marketing Tools in 2021
2. AWeber: Provides the best customer care services
- Transaction Plans: Based on the Number of Contacts
- Pricing: Starting From $16.15
- Convenience: 3/5 — Average
- Free Version: Yes
- Drag & Drop Editor: Available
- Mobile-Friendly Editor: Yes, the browser
Convenience
A short overview of what our consumers felt of AWeber:
When designing your emails or modifying contacts from a list, the user experience can be made seamless. However, it becomes simpler to function once you familiarize yourself with the interface.
To attach connections to your database, you have three options: add them one at a time, copy-past several contacts at once, and import contacts from a register. The last two choices initiate a sequence of five phases. You can add more information about your contacts, opt to give your subscribers a confirmation email, add tags, and confirm the source of your contacts. It feels a little cumbersome, but it doesn’t take long to go through the procedure.
We haven’t yet discovered an easy way to add or delete contacts from a list, which has been a significant downside. By exporting the list, making adjustments, and importing it again to a different plan, we managed to do it, but that took a lot of time.
You can conveniently formulate your email using the built-in drag — and — drop email creator, plain text, or custom HTML code. You can access pre-made models from the editor when using the builder, so don’t get disheartened by the blank slate. Deciding on a template adds to your chosen template’s empty blocks and structure, which isn’t apparent.
Right after you have generated the email, there is also no next move to send the email. You have to save and exit the editor instead and navigate to schedule your post. From a new consumer’s perspective, we feel that this method, compared to others, is not relatively seamless and transparent.
It is a straightforward process to send your email to your contact list, and this takes merely a few minutes. You choose the email you want to schedule, select the list of pre-built emails, and choose when you want your campaign to reach audiences.
Mobile Editor
Two Smartphone apps are designed for AWeber: AWeber Stats and AWeber Atom. Unfortunately, with them, you are unable to build or edit emails. With the AWeber Stats app, you can monitor your campaign’s ongoing statistics, and you can add subscribers to your AWeber Atom app list. In the mobile browser, however, AWeber’s email editor is entirely available.
Attributes
AWeber’s unique feature is its AI-powered developer of email templates. That makes the whole process of designing your email a lot smoother if you’re a novice.
The drag and drop email builder app, email automation options, tailored emails, tag-based communication targeting, sign-up forms, and a free image library are the other main aspects. Besides this, you can also develop video-based landing pages.
AWeber provides excellent 24/7 customer service via telephone, email, or live chat. They also house a comprehensive knowledge base where responses to typical questions and queries are readily available.
Pricing and plans
AWeber provides a free and a premium program. The payment choice is dependent on the number of members, and you can choose to pay monthly, quarterly, or yearly. Opting for the latter offers the lowest rates for you.
In addition to the free program, AWeber plans begin with 500 contacts ($0.0323/Contact) at $16.15/month. With no ifs or buts, AWeber also has a 30-day money-back guarantee.
For More: 12 Best Email Marketing Tools in 2021
3. ConvertKit- The Seamless Editor
- Transaction Plans: Based on the Number of Contacts
- Cost: Starting From $25.00
- Convenience: 3/5 — Average
- Free Version: Yes
- Drag & Drop Editor: No
- Mobile-Friendly Editor: Yes, the browser
Convenience
A short overview of what our consumers felt of ConvertKit:
The user interface of ConvertKit is straightforward, perhaps too bare-boned. Some modern features, such as a drag and drop editor tool or a more extensive set of templates, are absent, but you can quickly get the job done. The clean look and feel for beginners are also not that challenging.
There are three ways to create your email list:
- Add individual contacts.
- Upload bulk emails from a CSV file.
- Import your email contacts from another service.
You can quickly build a CSV file to bypass this inconvenience, even though there is no choice to copy-paste your files. ConvertKit supports only one set of contacts, and you can use tags to group them.
Building your email is where stuff gets a little cumbersome. ConvertKit doesn’t have a modern drag and drops application that you can use, and plain text and custom HTML code are the only choices. For selecting a template, there is also a confounding method, and there are only three choices. However, it the impression that the plain text editor is stable and not cluttered with endless opportunities that can confuse beginners. However, by highlighting a line of text, you can still access multiple editing options.
The next action takes you to the preview section, where the full message can be displayed and double-checked if it is ready to go. You then have the option to instantly send the email or schedule it for a later date.
Mobile Editor
ConvertKit doesn’t have a Smartphone device allocated to it. However, with seamless integration, their email editor and dashboard are simple to operate from the mobile browser.
Attributes
For current email marketing services, ConvertKit’s feature list is ubiquitous. They highly emphasize promoting your production and have a cleverly designed course to develop and launch your email marketing campaigns.
You can deliver an infinite number of emails to your connections using ConvertKit. Email automation options, customizable content, sign-up form creator, tag-based customer segmentation, and 70+ integrations with different 3rd party applications are the other main aspects.
During office hours, their customer support is available over live chat. You can, however, establish an email ticket outside of this period to contact help. With the paid plans, including Standard and Priority support, you get updated to support features.
ConvertKit also has a wide variety of helpful marketing posts and a knowledge base preferred for more service information or commonly email marketing.
Pricing and Plans
ConvertKit deals in both the free and paid plan domains, the paid plans are subscriber-based, and if you need to transfer your data from another email marketing service, they also grant you a free migration option. With 1,000 contacts, the lowest paid project costs at $25/month (annual payment) ($0.025/contact).
ConvertKit provides a 14-day free trial of up to 35,000 contacts on its paid plans, in addition to the open plan. You qualify for a personal preview from the organization if you have more than that. Even you have a money-back guarantee of 30 days.
For More: 12 Best Email Marketing Tools in 2021
4. Klaviyo
- Transaction Plans: Based on the Number of Contacts
- Pricing: Starting From $20.00
- Convenience: 2/5 — Hard
- Free Version: Yes
- Drag & Drop Editor: Available
- Mobile-Friendly Editor: No
Convenience
A short overview of what our consumers felt of Klaviyo:
The user interface of Klaviyo might be revamped, but it’s not too challenging. The key concern was the delay in accessing certain editor choices. However, making improvements in a preview mode is something we would like to see as this has been introduced by the other best suppliers as well.
You must have an active list to start adding contacts, which you can develop independently. That is not complicated, though. You can then individually add your contacts, import them from a file, or make copies of them.
Before you start formulating your email, you need to generate a campaign. That is a relatively common method of naming your campaign, writing a subject line, and selecting your campaign recipients. The email design tool is preferred to initiate your email from scratch or a template or use a plain text editor. Klaviyo has over 50 models, a dozen pre-built layouts, and so-called “Saved Templates” that already have the logo on your company’s canvas.
The design tool responds a little slowly. Opening an additional block option always has a delay of two seconds, and you can edit only the text on the toolbar, not the email itself. However, you get a useful image editing tool and a desktop and mobile preview option where you can promptly make any additions without leaving the display.
You get to the overview page, where you can make last-minute adjustments once you’ve rendered your email. You can then submit the campaign out or arrange it for a later date.
Mobile Editor
For iOS users, Klaviyo has an application. You can update your campaign’s status and evaluate your email marketing analytics, but this app does not enable you to modify emails.
Via a mobile browser, you can also access your account. Unfortunately, the editor doesn’t seem to work correctly in this way, and you can’t create an email using this path.
Attributes
For both free and paid plans, Klaviyo has the same functionality, except for customer support. They have all the latest email marketing features and have an analytics focus.
Drag and drop software, customer segmentation for targeted emails, pre-built email automation options, sign-up forms, dynamic content, and 120+ one-click social media account and other app integrations are the key features.
To find out what works best, you can also A/B test subject lines and content.
Klaviyo customer service is available throughout the entire week with slightly reduced hours over the email. Also, during business hours, you can get in touch with the paid plans via web discussion.
Pricing and Plans
The plans offered by Klaviyo are very transparent. All the options are the same, but focusing on your selected contacts, you have specific restrictions on the number of communications and emails sent. With 500 contacts, the lowest-paid campaign begins at $20/month ($0.04/contact).
Klaviyo does not offer a trial version or a money-back guarantee, aside from the free plan (up to 200 contacts).
5. Mailchimp — A Blessing for Newcomers
- Transaction Plans: Based on the Number of Contacts
- Pricing: Starting From $9.99
- Convenience: 5/5 — Very Easy
- Free Version: Yes
- Drag & Drop Editor: Available
- Mobile-Friendly Editor: Yes, the app
Convenience
A summarized version of what our consumers felt of Mailchimp:
Mailchimp’s entire user experience seems very seamless and simple. As you get the feedback in the process, it also is a great match for beginners. The built-in image editor that creates so much value to the overall experience is indeed a significant boon.
The Mailchimp dashboard triggers you to import email contacts either from a database or copy-pasting them once you have created an account. You then have to arrange your contacts’ status, add tags, insert additional data, and review the outcome. You can conveniently do that from the Audience Dashboard when you need to add or delete information or contacts.
You need to configure a campaign before you can start creating your email. The whole process is, again, so smooth and directed all the way.
You can use plain text, custom HTML code or a template, or pre-built layouts to create your email. The latter opens up a drag — and — drop design tool for Mailchimp. However, the structure is very stable; accessing additional options from a block covers the entire toolbar, which is a little frustrating. The integrated image editor is one of the best features of Mailchimp’s email creator. Without ever exiting the web, you can compose your complete email.
You can always display the message in the Desktop, Tablet, or Inbox view during the email design process. However, when testing this method, the latter didn’t work. Once you’re through, you are led to the overview page to double-check everything, and then you can send out your application. Since you have formulated an email list and added campaign information, there are no extra precautions at this stage.
Mobile Editor
There is a specific mobile application for Mailchimp. Performance data can be obtained, add email contacts and landing pages and generate emails. The mobile email editor is entirely usable and looks terrific. In particular, we like that the main screen focuses on the email itself and is not cluttered with editing options.
Attributes
Mailchimp has all the modern features required for an effective email campaign. Drag and drop design software, customer segmentation options, interactive content, email automation, sign-up forms, and 200+ integrations with social media and other applications are the critical characteristics of Mailchimp’s email marketing tools.
With the premium services, Mailchimp’s 24/7 email and live chat service is fully accessible. With the highest-tier package, you get additional phone support. However, you get a 30-day email support bonus when you sign up for either the free plan or any paid plans. With valuable articles and guides, they also have a substantial knowledge base.
Pricing and Plans
The cost for Mailchimp relies on the number of connections you expect to have. They also have a flexible payment option called Pay As You Go, aside from the monthly subscription plans. This package gives you the critical program’s functionality, but you only pay in advance for Mailchimp Credits, which you can then use to deliver emails.
The lowest-paid plan with 500 contacts ($0.01998/Contact) starts at $9.99/month. Apart from the free plan, Mailchimp does not offer a free trial with all of their paid plans. Nor is there some money-back guarantee.
